SF Mercantile

New Collections


 "I Love You California" Bear Hug Collection

SF Mercantile's new California Bear Collection was inspired by vintage art from the 1913 sheet music cover for the California state song "I Love You California".  The earthenware mug has been sculpted with a raised area behind the bear and text to give the mug added dimension.  The Tee is 100% natural cotton, printed on both the front and back, and the Tote is 100% cotton canvas also printed on both sides.

 San Francisco Bridges Mugs

San Francisco is connected to the North Bay by the Golden Gate Bridge, and to the East Bay by the Oakland Bay Bridge.  These two bridges are the inspiration for our new bridge mugs.  Each earthenware mug has a hand painted base and handle, then decals of the bridge tower art is appled to both sides of the interior and exterior as well as on the bottom interior of the mug showing the road deck with cars crossing the bridges.

SF Mercantile began in 2008 with the objective of producing high quality San Francisco and California themed gifts & keepsakes designed by local artists.  Our products celebrate the vibrant and diverse culture that is unique to California and all of our items are designed by artists who live in the San Francisco bay area.

The company was started by Robert Emmons who saw a niche in the market after working on a project to revamp the gift shops at the Japanese Tea Garden in Golden Gate Park and Coit Tower. Both of these outlets were in terrible shape and the assortments consisted of the cheapest of low end souvenirs, since then both the Japanese Tea Garden and Coit Tower has been transformed by a new concessionaires.  While trying to plan a new assortment it became clear that there was a very limited assortment available to retailers and a need for a better line of San Francisco mementos that are more trendy, updated and designed by local artists who know and love the city.

After many years of designing products for other retailers Robert decided it was time to leave the corporate world behind and create a product line of his own, so in 2008 he began collaborating with other local designers, partnered with the best factories in the industry, emptied his savings, and then converting his garage into a make-shift warehouse; SF Mercantile was born.

We launched our line with 12 San Francisco themed items in the spring of 2009 and since then have grown our product assortment to more than 150 designs including San Francisco, Wine Country, Sausalito, East Bay/Oakland, Coastal and General California.  We also design and produce custom products for customers throughout the US and are currently working on new SF Mercantile designs that will be available in spring 2016.



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SF Mercantile  1730 Armstrong Ave, Suite C, San Francisco  CA  94124
Robert Emmons (415) 606-9097  Bob Earleywine (510) 331-4614  fax: (415)817-1515